Digital Transformation – What does it really mean?

Considering we have over 500 companies as our clients, we often come across the term ‘Digital Transformation’ – but I have never heard anyone explain this concept in precise terms. I mainly hear ambiguous anecdotal explanations at best, where someone may start with something like ‘aligning ourselves with the need of the client’, or better yet ‘we are conducting a company-wide change management exercise of how departments can digitally transform themselves’. But never do I hear of a tangible piece of technology mentioned in this entire ‘Digital’ transformation.

With varying definitions received by employees ranging from department heads to ‘C’ level managers, it led me to believe that there was no transparent understanding of what this transformation really means.

To me, it’s quite simple – it means implementing a nimble, flexible framework that can manage workflows, provide real-time analytics and bring KPIs into a dashboard visibility to promote transparency and guide the workforce on what they should be focused on next.

Unfortunately, solutions that drive this transparency, more often than not, are faced with hiring more people. This not only leads to inefficiency, but also adds to the opaque nature of the company’s existing work culture and delivery.

According to a recent survey conducted by Gartner, “Enterprises struggle to do these things because they retain conventional organizations, practices and mindsets that are no longer suited for the 21st-century digital business environment.”

Transformation – digital or otherwise – must be looked at in a holistic manner. Technology can act as a catalyst, and the Cloud can deliver solutions in an economical manner. Companies having a legacy tech stack that is lethargic and cumbersome to maintain cannot possibly advise companies on how to ‘Digitally Transform’!

Digital Business Ambition and Performance
Ref: Google and Gartner NASSCOM.