{"id":1550,"date":"2019-11-05T10:52:30","date_gmt":"2019-11-05T10:52:30","guid":{"rendered":"https:\/\/www.cloudnowtech.com\/blog\/?p=1550"},"modified":"2021-11-19T15:46:32","modified_gmt":"2021-11-19T10:16:32","slug":"merchant-onboarding-simplified-with-devops","status":"publish","type":"post","link":"https:\/\/www.cloudnowtech.com\/blog\/merchant-onboarding-simplified-with-devops\/","title":{"rendered":"The DevOps path to delivering a great Customer Experience during Onboarding"},"content":{"rendered":"

Customer experience (CX) is defined by the Harvard Business Review as \u201cthe internal and subjective response customers have to any direct or indirect contact with a company.\u201d \u201cContact\u201d, in this context, may refer to interactions that occur during onboarding, purchase, use, or service of a product. It could also refer to advertisements, word-of-mouth reviews, news reports, and other unplanned encounters that customers may have with the product or company.<\/span><\/p>\n

According to <\/span>experts<\/span><\/a>, superior customer experience is not really so much about what features are offered as much as how they are offered. Ultimately, it all boils down to providing users with a seamless, integrated experience that is open to flexibility and growth based on changing customer needs and expectations. In other words: deliver, deliver differently, and deliver without delay!<\/span><\/p>\n

The Delivery Distress<\/b><\/h3>\n

You have a great idea for a feature that can enhance your existing <\/span>onboarding<\/span><\/a> process, but you struggle to bring it to fruition within the constraints of your current setup and capabilities. By the time you manage to deliver the change, customer expectations have changed and the feature itself has become obsolete. Does this sound familiar?<\/span><\/p>\n

Timely release of products and programs can indeed be a challenge, especially when your current setup isn\u2019t optimized for efficient internal releases and automated testing. However, allowing yourself to slow down can lead to problems. Customers expect you to respond quickly to their needs, which they may have expressed through complaints, requests, and suggestions. If you don’t respond fast enough, they will seek (and find!) other organizations that are better suited to their needs.<\/span><\/p>\n

What you need, therefore, is a solution that will ensure continuous testing and delivery, and guarantee a shorter time to market. And that solution can be found in DevOps!<\/span><\/p>\n

Deliver with DevOps<\/b><\/h3>\n

DevOps<\/a> plays a critical role in making sure you deliver updates and improvements to customer experience – efficiently, reliably, safely, and without delay. With DevOps, the priority is on breaking down barriers between teams and roles to drive results and sustainably minimize the lead time to business impact.<\/span><\/p>\n

If development challenges, team capacity, skillset and process delay are affecting the smooth delivery of your customer experience, you need to consider an agile development methodology with a DevOps approach<\/a>.<\/span><\/p>\n

\u201cDevOps for Customer Experience<\/a>\u201d, as this is called, combines DevOps practices with the needs of the CX process, improving speed and quality. This will include:<\/span><\/p>\n