How many SEO experts does it take to change a light bulb, lightbulb, light bulbs, lamp, lighting? 🙂
Jokes aside, your website is your store, your business, and your lifeline. And its very existence depends on one little acronym – SEO, or Search Engine Optimization. There are three factors that contribute to your ability to build SEO-friendly websites:
- Website design
Your SEO strategy needs to help you tick each of these boxes. Here are some tips to build an SEO-friendly website.
- It all starts with the algorithm
Your SEO strategy must keep pace and align with the ever-evolving requirements of search spiders. The algorithms keep changing, so tie up with the right strategist to help ensure your SEO plan is dynamic.
- Create content that engages
Reaching a wider audience and ensuring they spend more time on your site is a core element of the SEO strategy. You need to make your users want to share your content or page. Increased engagement means better rankings and more organic traffic directed to your site.
- Make content easy to find
During development, did your web application development services provider prioritize easy, natural, and seamless navigation? This includes easy access to content for your users with one click, or two at most, through well-considered navigation planning. And don’t forget search engine spiders need to find and index your content easily too, which is where sitemaps are important.
- Who’s creating your content?
Content created and optimized by AI is an SEO trend that allows for faster and more relevant content creation. But it’s a thin line you’re walking here – simply generating content can be detrimental rather than productive, and humans still need to play a role in evaluating and editing content to ensure originality and relevance.
- Show and tell
When it comes to images and video, show, but don’t forget to tell. In other words, caption all images and videos. This is an often overlooked but winning SEO strategy, ensuring search spiders capture information that would otherwise not be visible to them. Use relevant keywords here to ensure photos and videos rank during organic searches.
- Keeping it fresh
As the saying goes, content is the reason the search began in the first place, so keep adding fresh content regularly. Replace or renew older articles with newer content and presentation. Do whatever it takes to give your audience a fresh feel.
- Fast and light
A lighter website loads faster. You don’t want to annoy a visitor with a picture-heavy slow-loading page, just as you don’t want them to be intimidated by content that is confusing or difficult to understand. Keep it simple, keep it light.
- A big first impression
Your website’s domain name is also an important SEO factor. Your domain name needs to be SEO-friendly and reflect industry perception so that every time a visitor looks for a particular service, product, or requirement, your site shows up. Tip? Choose a domain name that allows you to stand out in the industry.
- The path to success
The URL paths of your pages are important for search engine performance too. Search engines rank equivalent pages with human-readable, SEO-friendly URLs higher than machine-readable URLs. So website.com/page-name is far better than website.com/index.php?p=1532&id=837
- Improve your website, off your website
One of the most important pointers in SEO strategy is to ensure that you connect with the audience and the best way to do this today is through social media. Social media helps direct more traffic to your website, resulting in enhanced visibility.
The right SEO strategy can provide a great ROI as it leads to higher ranking and improved engagement. Looking for web application development services that take SEO strategy into account from the ground up? Talk to us!